SAYONA DRINKS LIMITED LAUNCHES ‘TWIST AVATAR’ INTO THE MARKET

15^th January 2020, Dar es salaam. Sayona drinks customers will now have more choices after the Dar es Salaam-based fast-growing beverage company - Sayona Drinks Limited re-launches its soft drink brand by the name of TWIST. Sayona Drinks seeks to provide its consumers with as many options as possible that fit within their various tastes.

Unveiling the re-branded product at the launch event, Pawan Patel, Sayona Drinks Limited Managing Director said, “Twist is refreshing, has great taste and provides real value for money. Twist comes in 7 distinctive flavours of Passion, Orange, Lemon, Mango, Pineapple, Ginger and Cola flavours. He also mentioned that the brand will soon introduce more exciting flavours in the near future.

He added that at Sayona, we aim to meet the ever-changing tastes of our consumers and this is the reason why we strive to be innovative by introducing new products in the market every year.

“We believe in Twist, we have a strong product that is different from anything currently available in the market to give our consumers a complete refreshing experience.” He said.

For his part, Nitin Menon Sayona Drinks Limited Group General Manager spoke about the consumer journey and pricing of the new product.

Mr. Menon said, the move for re-launching Twist comes as a result of working to reshape the company’s growth strategy in line with changing consumer tastes and buying habits.

“Our new exciting Twist drink comes in a distinctive 300ml & 400ml PET bottles. The product will retail at the price of 500/= and will be available across Tanzania,” he added.

He also used the opportunity to officially announce to the Public about the partnership with Tanzania’s bongo flava star Rajabu Abdul Kahali a.k.a Harmonize as Sayona Drinks official brand ambassador who was present during the launch.

“We are delighted to have Harmonize on board as our brand ambassador. He is an iconic cool (Jipoze) figure, a fresh face to young Tanzanians, hardworking, supports locals and aspires to take the Tanzanian music industry to greater heights. This is something that completely suits our mission and vision of becoming a giant soft drink company in Africa,” Mr. Menon said.

“We are confident that this collaboration will help to position Sayona drinks among the top brands in the industry. Harmonize will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects that our company will have with him.

For his part, Harmonize remarked that he was honoured to work with Sayona Drinks Limited and that it was the beginning of a fantastic collaboration with the group.

Speaking about the newly re-launched drink, Harmonize said “Twist is a cool drink with great flavours. I have consumed it several times and been a part of re-designing the brand, I’m confident that Tanzanians will love it and the drink will become popular beyond our borders. I’m also very glad to be associated with the Sayona Group who take pride in the quality of their products.”