ABSA OPENS FIRST NEW-LOOK BRANCH IN DAR ES SALAAM

Ministry of Finance and Planning Assistant Commissioner for External Finance, Mrs. Mamelta Mutagwaba (second left), who represented the Minister for Finance and Planning, cuts a ribbon to officially launch the first Absa branded branch in Tanzania at Palm Village, Mwai Kibaki Road in Dar es Salaam on Tuesday. Looking on from left are; Barclays Bank Tanzania (BBT) Board Chairman, Simon Mponji, BBT Managing Director, Abdi Mohamed, Chinese Business Chamber Chairman, Janson Huang, BBT Head of Retail Banking, Oscar Mwamfwagasi and BBT Head of Communications and Corporate Relations, Aron Luhanga.

Barclays Bank Tanzania has started to rebrand its properties in the country following a take-over by Absa Group Limited last year.

On Tuesday, the Bank unveiled its first Absa branded branch at Palm Village along Mwai Kibaki Road in Dar es Salaam with the Bank’s Managing Director, Abdi Mohamed, assuring customers that the changes would not affect the quality of services offered by the Bank.

“We are getting ready to change our name from Barclays Bank Tanzania to Absa Bank Tanzania. This is in line with our parent company Absa Group Limited’s decision to rebrand all its operations to Absa, as announced in July 2018,” said the Managing Director during the ceremony to unveil the new Absa branded branch. He noted that over the coming weeks, people in the country will witness more of Absa branded branches, ATMs and some other branded assets take on the warm, vibrant red colour palette of the Absa brand, symbolic of the many shades under our hot African sun. “This is the look-and-feel we will be rolling out across our Tanzania branch network,” he declared.

According to Mr Mohamed the change was part of one of the largest rebranding projects in Africa scheduled to be completed by mid-2020 and part of a broader, multi-country rebrand programme happening at Group-level.

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